If you are going to make the transition from setting goals to achieving them, it’s essential that you learn to enjoy the process no matter how difficult it is. Why? Because if you attempt to rely on determination and motivation to get you through, you will give up before you’ve even started building momentum. In this chapter, I will teach you how to change the way you think about hard work and start enjoying the process of success. THE POWER OF ASSOCIATION There are limitations to motivation. You feel empowered when you focus on your goals, but the daily grind of getting you there will completely drain your energy unless you learn to enjoy the work involved. The good news is that with some basic knowledge of psychology, you can start getting just as excited about the journey as you are about the destination. Have you ever trained an animal? If so, you will have some knowledge about the power of association. Psychologist Ivan Pavlov demonstrated this in the 1890s with a study he conducted on the way dogs salivated when they were fed. After some time, he noticed that the dogs would salivate when they heard the footsteps of Pavlov’s assistant or when he walked into the room, even if he wasn’t

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